Abercrombie & Fitch buys Storyville (April Fools!)

March 31, 2008 by Josh Harvey

(AP) -- In a surprise move, fashion industry giant Abercrombie & Fitch just announced a deal to purchase Baton Rouge upstart Storyville Apparel .  Storyville, founded by 11 siblings, burst onto the fashion scene in January 2007 and quickly became an industry darling as a result of its support of local artists and designers.

The deal, reportedly worth $90 million in cash and stock options, was reached during a secret meeting in the early hours of Wednesday morning at Storyville's Austin shop.

Gabriel Harvey , who represented Storyville and his ten Harvey Durham siblings during negotiations, was exuberant after the deal was publicly announced.  "Look, for me, it never was about supporting local artist and designers.  From the very beginning, it was all about the benjamins.  That's why it makes sense to sell out to Abercrombie -- a company with no soul and that is only concerned with making lots of money .  What a perfect fit for us!"

As part of the deal, Gabriel will model for Abercrombie, and will be featured in the fall 2008 catalogue dressed as a scantly-clad lumberjack.

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