Storyville signs landmark 3-year Internet deal

July 7, 2008 by Josh Harvey

Storyville is on the verge of becoming a big-time player in the retail apparel online marketplace.

In the early hours of Independence Day , Storyville signed a three-year contract with Joe McFerrin & InteriorWebDesign .  The deal is expected to bring Storyville over half a million dollars in online sales over the next three years, and could potentially renew for an additional three year period, meaning the contract might last all the way until July 1, 2014 .

Storyville will continue to control all the content of ; Joe McFerrin & InteriorWebDesign will focus on marketing the Storyville website and increasing Storyville's web presence.  In other words, the spirit of Storyville will remain unchanged, but Storyville's online exposure will vastly increase.

So what happens if Storyville is able to make annual online sales of $300K by 2011 ?

The more Storyville sells online, the more money we can put in the pockets of the local artists and designers.  And the more money we have, the more shops we can open in college communities around the country.  And the more shops we have, the more local designers we can work with and promote.  So, in summary, we see Internet sales as being the key to opening more shops in places like Chapel Hill , Athens , Gainesville and Tempe .

This new Internet deal will almost certainly make Storyville the biggest seller of locally-designed apparel in the United States .  And we're only getting started.


said at 5:04PM on July 7, 2008

Heck yeah. Storyville. Supporting Local Artists. Nationwide. ???

Cindy said at 3:09PM on July 8, 2008

Thinking big. I like it. =)

Jaclyn said at 1:09PM on July 17, 2008

Very exciting! I volunteer to work at Storyville Honolulu.

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