Storyville Austin to get a "reboot" this fall

June 27, 2009 by Josh Harvey

According to , a " reboot " is defined as "a discarding of much or even all previous continuity in the series, to start anew. Effectively, all previously-known fictive history is declared by the writer(s) to be null and void, or at least irrelevant to the current storyline, and the series starts over."
This fall, Storyville Austin is getting a reboot.
We're proud of what we've accomplished in Storyville Austin's twenty-month history.  Heck, we just got accepted to be a vendor at the 2009 Austin City Limits Music Festival , so we must be doing something right.  But, despite our accomplishments, we're not satisfied.  We want our little shop on the Drag to be so much more.  Therefore, we're reworking the shop so that its third year of business will be its most exciting and most successful to date.
So here's the plan.  The "new" Storyville Austin will feature a lot of Storyville Originals -- designs created by the Harvey sibings and their friends.  These designs will touch upon many Austin and Texas-specific themes and will be exclusive to Storyville .  We're working on these designs right now and we plan to unveil them in the coming months and debut many of them at the in September and at ACL in October.
Also, since we're now printing all of our own apparel, we plan to rapidly grow the commercial screen printing segment of our business.  We enjoy printing tee shirts, and, turns out, we're pretty good at it.
While our mission hasn't changed, the means by which we execute the mission are changing.  The irony of the situation is that the more Storyville Originals that we sell and screen printing jobs that we get, the more we can grow the marketplace for the local artists and designers that we feature in our shops.
Case in point -- Storyville Baton Rouge .  In December 2008, we decided to place a much greater emphasis on Storyville Originals in the Chimes Street shop.  As a result of this shift, we've seen the sales of both our own designs and non-Storyville designed local apparel significantly increase over the past six months.  It seems as though designs like Beign-Yay and Awkward Turtle draw people into our shops, and when customers are there, they also pick up a Crazy Baby-eatin Chicken tee and a Fleur-de-lis Washout tee.
On the screen printing front, we offer a special printing discount to local artists and designers.  This discounted service allows designers to get their products to market so that the products can be sold.  And, lucky for them, we just happen to know of a good place to sell their stuff.
In other words, what's good for Storyville is good for local designers.
Even with the "reboot", some things in the shop won't change at all.  We're going to continue to make custom tee shirts .  When we say custom tees, we're referring to genuine one-of-a-kind, made-by-hand customized items (not generic vinyl transfers ironed onto a blank t-shirt -- that doesn't count as a true customization in the Storyville universe).  This is a unique service that only Storyville provides, and people get a real kick out of seeing that shirt that they've always wanted to make become a reality.  And that's who were here for -- the people.
So keep an eye on Storyville Austin.  The "reboot" should be completed by late fall, just in time for the holiday shopping season.  If you already think Storyville Austin rocks, you're really going to be blown away by what's coming this fall.

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